Mobile SEO Guide

Having a website is great!
However, it doesn’t stop here.
Remember, it’s only the beginning.
Your journey to a fruitful, rewarding and successful online venture begins by having a website. But in the fast-paced online world you have to be equally fast if you really want to reap the fruits of success. One such major factor for success in the online world is Mobile SEO or Mobile Optimization. At this juncture, you may be little bit confused. Don’t worry. It’s obvious. Let me make things crystal clear to you. So, simply stay with me.
Know the Online Scenario

First and foremost, the online world is fiercely competitive. Here, only the fittest survive. Every day thousands of new websites crop up and each day thousands of websites die a premature death. Such is the “cruel reality” of the World Wide Web.
Secondly, in the online world the website visitor is the real king. So, you have to fulfill the demands and expectations of your website visitor so that he or she can be converted to a customer. Until and unless the demands and expectations of your online visitor are not fulfilled, he or she will simply shun your website forever. And this will hardly take few seconds. So, this means that you just have few initial seconds in which you have to convince your website visitor that you are the perfect resource for him or her.
Thus, you have to come out as a winner and should be successful in winning the hearts of your online visitor. This will be the game changer for you in the online world.
The “Big” Question

Now, you would be wondering how this will happen?
Yes, this is the “Big” question.
Well, let me tell you that there is no simple formula. Yet there are ways in which you can drive visitors, engage visitors, and finally convert your visitor into a happy and loyal customer. In this context, making your website mobile-friendly holds a special place. As things stands now, if your website is not optimized for mobile devices such as Smartphones and Tablets, you simply will end up losing business. This means that you have to take “mobile explosion” really seriously and adopt such practices that make your website mobile friendly.

The Key Focus – Mobile SEO and Mobile Optimization

This leads us to discover the “practices” which need to follow to make a website mobile-friendly. These practices can easily be clubbed into Mobile SEO and Mobile Optimization.
As a website owner you have to pay attention for Mobile Optimization and go on to follow Mobile SEO Techniques so that your website becomes really fit for handling search engine traffic from mobile devices. Moreover, Google’s latest algorithm tweak critically focuses on seeing that your website supports mobile friendly search or not. If your website doesn’t meet its specifications, your website rankings take a serious dip; you lose out on visitor traffic from search engine which erodes your business returns from the online platform.
So, you have to make sure that you follow a perfect Mobile SEO Strategy and have Mobile Optimization.
How to Get Started
To help you with Mobile SEO and Mobile Optimization, I hereunder list down various techniques of making your website mobile friendly so that your visitors find your website thoroughly engaging when they hook on to their mobile devices and surf your website. With Mobile Optimization, you ensure that your visitors experience optimized performance when they access your site from their mobile devices. It fine tunes areas such as site design, site structure, page speed and number of other factors make sure that your mobile visitors don’t shun your website and look for other resources online.
There are some key characteristics which make a website mobile friendly or mobile optimized. For instance, a site is said to be mobile friendly when it …..
When it presents content well on a mobile device
does not require zooming
is easily readable on various screen sizes
is easily navigable
is helpful for mobile audience
is properly understood by Google
It is important that you start mobile optimization as soon as you can and also make sure that Google understands it so that your site gets appropriately ranked by Google which ultimately helps you in gaining traffic to your site from mobile devices.

Your Mobile SEO Guide

So, here’s your Mobile SEO Guide – The Best Mobile SEO Practices:
(This guide illustrates the steps and techniques of making your website mobile friendly in accordance with Google documentation.)
1. Page Speed: Page Speed is critical for mobile users. For getting optimal page speed you need to optimize images, get to minify code, leverage browser caching and also reduce the number of redirects. These are essential points which you need to follow for getting optimal page speed for your website.
2. Stop Blocking CSS, JavaScript, or Images: If you are one of those webmasters who block one or all these three elements for your mobile site, then for Mobile SEO purposes you need to stop doing it. Now, mobile devices support all of these elements and the Smartphone GoogleBot wants to see and categorize the same content that users do. So don’t hide CSS, JavaScript or Images. These elements also help Google recognize that your website is responsive or different mobile solution.
3. Mobile Site Design: Mobile devices have revolutionized the way sites are being designed. For having Mobile SEO Website, webmasters need to pay take care of certain specific issues such as:
 Don’t Use Flash: The plug-in may not be available on your user’s mobile device which translates that they would be missing out the fun. So, when you want to have special effects, use HTML5 instead.
 Don’t Use Pop-ups: Using Pop-ups on your mobile device leads to high bounce rate. It is a really a nuisance to try and close these on a mobile device.
Adopt Website Design for the Fat Finger: To avoid accidental clicks on touch screen navigation create website design for the fat finger.
4. Don’t Forget to Optimize Titles and Meta Descriptions: Mobile devices provide less screen space for searching. So as a thumb rule to show your best work in SERPs you should be as concise as possible when coming out with Titles, URLs, and Meta Descriptions.
5. Have Schema.org structured Data: The limited screen space is the basic reason why search results with rich snippets is even more likely to stand out on mobile search than on a desktop search.
6. Don’t Forget to Optimize for Local Search: If you are running a business which has a local element to it, then don’t forget to optimize your mobile content for local search. This calls for standardizing your name, address, phone number and also requires you to include your city and state name in your website’s metadata.
7. Mobile Site Configuration: Responsive Design, Dynamic Serving, Separate Mobile URL: This is easily the most important factor when doing Mobile SEO. So, when setting your site you have to decide whether you would like to go for Responsive Design, Dynamic Serving or separate site configuration.
However, let me tell you that Google prefers Responsive Design. Having a website which adopts Responsive Design makes sure that the website content automatically adapt to the screen size of user’s mobile device and so you can serve the same content to mobile and desktop users. It makes sure that users get a website that is capable of adapting the content according to their devices.
Whereas, in dynamic serving you can display different content to mobile visitors than you do for desktop visitors. This is done using the Vary HTTP Header. So, the content displayed will vary based on the user agent which requests the page.
Then you can even go for having a second parallel site for mobile users. So you can have completely customized content for mobile visitors. Here, to avoid URL confusion, in your parallel mobile site you can use “m” subdomain. However, you have to make sure that your site redirects are all in place and need to set up rel= “canonical” so as to avoid duplicate content issues.
Final Words

The above Mobile SEO Guide explicitly explains what you need to do to achieve Mobile SEO or Mobile Optimization. It is a must that you make your site mobile friendly so as to properly cater the requirements and aspirations of your mobile visitors. Remember, you cannot ignore mobile visitors so it is better for you to get things done as far as Mobile SEO or Mobile Optimization is concerned.

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Microsoft Corporation

Microsoft Corporation is an American multinational software corporation headquartered in Redmond, Washington that develops, manufactures, licenses, and supports a wide range of products and services related to computing. The company was founded by Bill Gates and Paul Allen on April 4, 1975. Microsoft is the world's largest software maker measured by revenues.[4] It is also one of the world's most valuable companies.[5]

Microsoft was established to develop and sell BASIC interpreters for the Altair 8800. It rose to dominate the personal computer operating system market with MS-DOS in the mid-1980s, followed by the Microsoft Windows line of operating systems. The company's 1986 initial public offering, and subsequent rise in its share price, created an estimated three billionaires and 12,000 millionaires from Microsoft employees. Since the 1990s, it has increasingly diversified from the operating system market and has made a number of corporate acquisitions. In May 2011, Microsoft acquired Skype Technologies for $8.5 billion in its largest acquisition to date.[6]

As of 2013, Microsoft is market dominant in both the PC operating system and office suite markets (the latter with Microsoft Office). The company also produces a wide range of other software for desktops and servers, and is active in areas including internet search (with Bing), the video game industry (with the Xbox and Xbox 360 consoles), the digital services market (through MSN), and mobile phones (via the Windows Phone OS). In June 2012, Microsoft announced that it would be entering the PC vendor market for the first time, with the launch of the Microsoft Surface tablet computer.

In the 1990s, critics began to contend that Microsoft used monopolistic business practices and anti-competitive strategies including refusal to deal and tying, put unreasonable restrictions in the use of its software, and used misrepresentative marketing tactics; both the U.S. Department of Justice and European Commission found the company in violation of antitrust laws.
1972–83: Founding and company beginnings
Paul Allen and Bill Gates, childhood friends with a passion in computer programming, were seeking to make a successful business utilizing their shared skills. In 1972 they founded their first company named Traf-O-Data, which offered a rudimentary computer that tracked and analyzed automobile traffic data. Allen went on to pursue a degree in computer science at the University of Washington, later dropping out of school to work at Honeywell. Gates began studies at Harvard.[9] The January 1975 issue of Popular Electronics featured Micro Instrumentation and Telemetry Systems's (MITS) Altair 8800 microcomputer. Allen noticed that they could program a BASIC interpreter for the device; after a call from Gates claiming to have a working interpreter, MITS requested a demonstration. Since they didn't actually have one, Allen worked on a simulator for the Altair while Gates developed the interpreter. Although they developed the interpreter on a simulator and not the actual device, the interpreter worked flawlessly when they demonstrated the interpreter to MITS in Albuquerque, New Mexico in March 1975; MITS agreed to distribute it, marketing it as Altair BASIC.[7]:108, 112–114 They officially established Microsoft on April 4, 1975, with Gates as the CEO.[10] Allen came up with the original name of "Micro-Soft," the combination of the words microcomputer and software, as recounted in a 1995 Fortune magazine article. In August 1977 the company formed an agreement with ASCII Magazine in Japan, resulting in its first international office, "ASCII Microsoft".[11] The company moved to a new home in Bellevue, Washington in January 1979.[10]

Microsoft entered the OS business in 1980 with its own version of Unix, called Xenix.[12] However, it was MS-DOS that solidified the company's dominance. After negotiations with Digital Research failed, IBM awarded a contract to Microsoft in November 1980 to provide a version of the CP/M OS, which was set to be used in the upcoming IBM Personal Computer (IBM PC).[13] For this deal, Microsoft purchased a CP/M clone called 86-DOS from Seattle Computer Products, branding it as MS-DOS, which IBM rebranded to PC-DOS. Following the release of the IBM PC in August 1981, Microsoft retained ownership of MS-DOS. Since IBM copyrighted the IBM PC BIOS, other companies had to reverse engineer it in order for non-IBM hardware to run as IBM PC compatibles, but no such restriction applied to the operating systems. Due to various factors, such as MS-DOS's available software selection, Microsoft eventually became the leading PC operating systems vendor.[8][14]:210 The company expanded into new markets with the release of the Microsoft Mouse in 1983, as well as a publishing division named Microsoft Press.[7]:232 Paul Allen resigned from Microsoft in February after developing Hodgkin's disease.[7]:231
1984–94: Windows and Office

While jointly developing a new OS with IBM in 1984, OS/2, Microsoft released Microsoft Windows, a graphical extension for MS-DOS, on November 20, 1985.[7]:242–243, 246 Microsoft moved its headquarters to Redmond on February 26, 1986, and on March 13 the company went public;[15] the ensuing rise in the stock would make an estimated four billionaires and 12,000 millionaires from Microsoft employees.[16] Due to the partnership with IBM, in 1990 the Federal Trade Commission set its eye on Microsoft for possible collusion; it marked the beginning of over a decade of legal clashes with the U.S. Government.[17] Microsoft announced the release of its version of OS/2 to original equipment manufacturers (OEMs) on April 2, 1987;[7]:243–244 meanwhile, the company was at work on a 32-bit OS, Microsoft Windows NT, using ideas from OS/2; it shipped on July 21, 1993 with a new modular kernel and the Win32 application programming interface (API), making porting from 16-bit (MS-DOS-based) Windows easier. Once Microsoft informed IBM of NT, the OS/2 partnership deteriorated.[18]

In 1990, Microsoft introduced its office suite, Microsoft Office. The software bundled separate office productivity applications, such as Microsoft Word and Microsoft Excel.[7]:301 On May 22 Microsoft launched Windows 3.0 with a streamlined user interface graphics and improved protected mode capability for the Intel 386 processor.[19] Both Office and Windows became dominant in their respective areas.[20][21] Novell, a Word competitor from 1984–1986, filed a lawsuit years later claiming that Microsoft left part of its APIs undocumented in order to gain a competitive advantage.[22]

On July 27, 1994, the U.S. Department of Justice, Antitrust Division filed a Competitive Impact Statement that said, in part: "Beginning in 1988, and continuing until July 15, 1994, Microsoft induced many OEMs to execute anti-competitive "per processor" licenses. Under a per processor license, an OEM pays Microsoft a royalty for each computer it sells containing a particular microprocessor, whether the OEM sells the computer with a Microsoft operating system or a non-Microsoft operating system. In effect, the royalty payment to Microsoft when no Microsoft product is being used acts as a penalty, or tax, on the OEM's use of a competing PC operating system. Since 1988, Microsoft's use of per processor licenses has increased.

The Flight 93 Story

On the morning of September 11, 2001, al Qaeda terrorists hijacked four commercial airliners in a strategically planned attack against the United States. These terrorists intentionally flew two jet airliners into theWorld Trade Center's Twin Towers in New York City and a third aircraft into the Pentagon in Arlington, Virginia. A fourth aircraft, United Airlines Flight 93, crashed into an open field in Somerset County, Pennsylvania, killing all passengers, crew members, and terrorists on board. The four aircraft strikes killed nearly 3,000 people, the deadliest attack on American soil by a foreign entity. This is the Flight 93 Story.
It began as just an ordinary day...
Seven crew members assigned to Flight 93 began to prepare for the early morning non-stop flight from Newark, New Jersey to San Francisco, California. Thirty-three passengers were traveling for ordinary reasons. Flight 93 was a Boeing 757, with a capacity of 182 passengers. The terrorists targeted domestic flights that normally had few passengers so they would have less resistance, used the type of aircraft that they had been trained to pilot, were non-stop, coast-to-coast flights with full fuel tanks that would cause the maximum amount of destruction, and were departing at approximately the same time so they could make a coordinated, surprise attack.
The hijackers on September 11, 2001, were terrorists on a suicide mission. This was the first time hijackers used commercial airliners as weapons to destroy symbolic targets, commit mass murder, and spread terror.
On that morning, three of the four hijacked flights departed on schedule. However, Flight 93 was delayed more than 25 minutes due to typically heavy morning traffic. Just four minutes after Flight 93 departed, hijacked Flight 11 struck the North Tower of the World Trade Center. At 9:03 a.m., a second hijacked plane, Flight 175, hit the South Tower.
At 9:37 a.m. hijacked Flight 77 crashed into the Pentagon. The Federal Aviation Administration, at 9:42 a.m. ordered all aircraft to land at the nearest airport at 9:42 a.m. An estimated 4,500 aircraft landed safely without incident. This was the first time such an order had been given in United States aviation history. By that time, though, Flight 93 was not responding to any orders.
"Mayday! Get out of here!"
At about 9:28 a.m., after 46 minutes of routine flight across Pennsylvania, the terrorists on Flight 93 overtook the cockpit, turning the plane southeast on a course directed toward Washington, D.C., the nation's capital. The passengers and crew were forced to the back of the plane and told to be quiet. Using airfones, passengers and crew began making calls to report the hijacking. They soon learned the shocking news about the other hijacked planes and quickly realized that Flight 93 was part of a larger attack on America. This realization led to a vote and a collective decision to fight back.
In just over 30 minutes, this diverse group of people on Flight 93 developed a plan and put it into action. The cockpit voice recorder (reader discretion advised) captured the sounds of their struggle: shouts, screams, calls to action, and sounds of breaking glassware. To stop the uprising, the terrorist piloting the aircraft began to roll it to the left and right, and pitch the nose up and down. In its final moments, the plane turned upside down as it passed over rural Western Pennsylvania. The terrorists remained in control of the plane and chose to crash it rather than risk the passengers and crew regaining control of the aircraft.
At 10:03 a.m., Flight 93 plowed into an empty field at a speed of 563 miles per hour. Upon impact, the 7,000 gallons of jet fuel on board the aircraft exploded, creating a ball of fire that rose higher than the trees.
Quick and determined actions...
The flight data recorder that was recovered from the crash site revealed that the terrorists had reprogrammed the aircraft's autopilot system for a new destination - Washington, D.C. Recovered evidence and responses to interrogations revealed that the terrorists' intended target was most likely the United States Capitol, where the nation's legislators were in session. Flight 93 crashed only 20 minutes flying-time from Washington, D.C.
Because of the quick and determined actions of the passengers and crew, Flight 93 was the only one of the four hijacked aircraft that failed to reach the terrorists' intended target that day. The passengers and crew showed unity, courage, and defiance in the face of adversity.
Today the National Park Service, its volunteers, and its partners work to honor their sacrifice and to try to understand more fully the legacy of Flight 93 and the other events of 9/11.
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Introduction To Search Engine Optimization

Search engine optimization and positioning is so common nowadays that a lot of people are sent unsolicited search engine optimization proposals over the internet. There are a lot of search engine optimization consultants that try to sweet-talk companies and individuals into paying lots of money for search engine optimization with assured results and submission to over 100,000 search engines and directories.
In search engine optimization, there are no instant results or permanent top positions. There are in reality no warranties in SEO. There are no shortcuts either. Search engine optimization takes hard work and fine tuning of contents. It also needs tons of patience as results do not come overnight.
Content is also crucial when it comes to search engine optimization. In fact, it is credibly the single most important thing for you to do in order to be found on the World Wide Web. A site that is technically seamless for search engine robots, it will not help you much unless you put in good contents.
Frames cause trouble for the people who find your site through search engines. If someone follows the link from a search result listing to a frame-based site, they will land in a document that is outside of its parent frameset. This will most likely produce confusion.
Most search engines do not place great value on meta tags and meta descriptions any longer. They have been utilized way too much by spammers. However that does not mean you should disregard it.
Check out your URLs. Make sure your domain name includes an principal keyword. Also note important parts in search engine optimization have a right page title. This line of text (in the title tag) appears on the title bar of your browser when you’re looking at a web site and ideally, it should include your primary target keywords. Same goes for search engine optimization of headings. The heading tags of your pages (h1, h2, etc.) serve a dual purpose. They are very useful for search engine optimization.
Discover how SEO Copywriting and Search Engine Optimization Strategies can help increase the traffic to your website and thus boost your business!

Source: http://latestarticles.net

Do You Want To Increase Your Site Traffic? Use StumbleUpon Strategy!

StumbleUpon is one of the most popular platforms for social networking in the world nowadays. It was established in 2001 and up till now it has more than 8 millions of users. These active users make this platform an important source of business sales.
This strategy can help people to generate traffic for websites. First of all, you can install the toolbar of StumbleUpon. This toolbar can allow you to search for some sites according to what you want. Then, you can click some buttons to let your toolbar search for similar sites that you have searched and you can click “share” to share these sites to your friends.
If you have an account in StumbleUpon, you can select your interests and you can then get some useful website links about your interest. You can display these websites to get the attention of your customers.
Actually, this website is different from those large, famous social media networks because many of the users of this platform actually know that this is a platform for connecting buyers and sellers and they are used to receive information about promotion in this platform. They actually come to this platform for the information about sellers and the products that they wish to purchase. Therefore, you do not need to worry that they would be annoyed easily due to your promotional materials because you are not the only one who is doing promotion via this network.
When you sign up with this platform, you will have the chance to create your own profile. In the profile you can try to say something about yourself and you can also select for the interests and expertise. You can tick the boxes related to the types of the products that you are selling and this is good for you to get the attention of your potential customers because they would search for the categories based on the interests.
Actually, you might find that it is difficult to check whether your friends are active. There are simple ways. First, you can leave comments on their pages and you can see whether they need a lot of time to reply you. If they would spend one week to reply you, you might remove them from your friend list because there are millions of users and you should not try to waste time to communicate with some non-active users.
No doubt, you need to pay for their hard work because they would need to spend a lot of time to study the nature of your products and find suitable tone to write the articles. You should respect their hard work.
Of course, in order to be professional you have to write some articles and post them in this platform. If you are not really experienced and professional, you can think of employing some professional article writers to help you with that. You may need to pay some money but you can surely earn a lot more than the cost.
The Author is a passionate ne tworker and shares the Car Hifi Angebote site where you can find out all about Auto. He has experience with all this marketing strategies you have read in this article.